Project AMF is more than a brand, it’s a way of living. It can be applied to any walk of life. Fitness, financial, spiritual, & personal. We all face challenges, we all come from different walks of life, we all come from different backgrounds and beliefs. Chances are you have experienced hardships & trials in your life, no one is exempt from them. However, you are not a product of your circumstances but of your choices. Look at what you want to change, involve yourself with like-minded individuals, and start moving forward. Remember, you don't always need a final destination, you only need to move forward with the objective in mind. If you have been knocked down but refuse to quit, lost it all and grinded to get it back, if you never surrender to the challenges you face, this brand is you! That is what Project AMF is all about, it is about progress, it is about triumph over trials, it is about always moving forward.