PROJECT AMF APPAREL

More than apparel; it’s a mentality, a mindset, a focus, a discipline…it's a way of life. ALWAYS FIGHT, ALWAYS GRIND, ALWAYS MOVE FORWARD. Let it be your daily reminder to persevere and thrive in the face of adversity, dark times & challenges that are sure to come in this life.

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46 products

Dillon "Bad Boy" Cleckler Official Walkout Shirt

DILLON "BAD BOY" CLECKLER TRANSFORM THIN HOODIE

DILLION "BAD BOY" CLECKLER GAMEFACE GORILLA THIN HOODIE

DILLON "BAD BOY" CLECKLER SIGNATURE SERIES

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DON’T TAKE OUR WORD FOR IT

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"Wearing this apparel isn't just about style—it's about embracing a mindset. It reminds me daily to push through challenges and keep moving forward. Absolutely love it!"
Emma R.

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"As an athlete, I thrive on the 'always fight, always grind' mentality. This apparel resonates with me on a deeper level—it's not just clothing, it's a symbol of my dedication to excellence."
Alex M.

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"I've faced numerous setbacks in my career, but this mentality has helped me stay focused and resilient. Whenever I wear this apparel, I feel empowered to tackle whatever comes my way."
Sophia L.

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"AMF is more than an apparel line…it's a source of inspiration, one look at your shirt, hoodie or just reminding yourself of ALWAYS MOVING FORWARD will keep you going on those darker days.”
Michael K.

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"I'm all about positivity and progress, and this apparel embodies that perfectly. It's more than just a fashion statement—it's a daily reminder to stay motivated and keep pushing forward."
Olivia P.

Always Moving Forward

Welcome to Project AMF Apparel, where every stitch tells a story of resilience and determination. Our collection of combat sports gear an apparel isn't just about embodying quality in what you wear; it's a symbol of a warrior's mindset. Crafted for fighters inside & outside the ring, each garment embodies the spirit of the resilience for all fights of life. —where every battle is met with courage and every challenge is an opportunity to grow. From sleek designs to durable materials designed with the fighting spirit in mind, our products are built to withstand the toughest workouts and the most intense fights but also be a casual display of the mindset and mentality AMF encompases when your out & about. Become a of the #AMFfamily 💯⭕️🩸. Embrace the warrior that lies within you and let our apparel be your armor as you step into the arena of life.

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